Business Beats

As part of an externship experience with Beats by Dre x Extern, Jessica conducted an in-depth analysis of Gen Z perceptions, preferences, and motivations in the premium audio space. The goal was to identify opportunities for Beats to strengthen brand relevance, emotional connection, and long-term loyalty with this influential generation.

Utilizing her skillset, she conducted consumer sentiment tracking, social listening, and competitor audits, translating these insights into actionable strategic recommendations.

This experience deepened her expertise in translating consumer data into sharp, forward-thinking brand strategy, and propelled her professional expertise; supporting one of the world’s most iconic audio brands in preparing for the next generation of listeners.