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Whole Foods
Project type
Carl H. Lindner College of Business Research
Date
Aug 2024 - Oct 2024
Location
Cincinnati
This group project explores how Whole Foods elevates its brand by aligning with consumer needs and reinforcing its premium positioning in the grocery space. Beyond its reputation for natural and organic products, this analysis focuses on how consumer insight, brand frameworks, and storytelling can drive deeper loyalty and market differentiation.
Through careful research on buyer behavior and brand equity, Jessica delivered strategic recommendations for Whole Foods to strengthen community engagement, personalize storytelling, and emphasize artisanal quality — ensuring the brand continues to connect authentically with its customers.