MEAS Active

Jess conducted a multi-method research study examining brand loyalty drivers among Gen Z women in the retail apparel sector. Utilizing qualitative interviews, A/B survey data, and eye-tracking technology, the research identified key loyalty factors including brand transparency, local identity, and frictionless purchasing experiences.

These insights informed strategic recommendations to enhance MEAS Active’s digital presence and influencer engagement strategies — positioning the brand for stronger alignment with its target demographic and long-term community growth.