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The Fiber Factor
Project Type
Carl H. Lindner College of Business Research
Date
Mar 2025 - Apr 2025
Location
Cincinnati, OH
Link
This project explores how Olipop is disrupting the CPG space by blending functional health benefits with emotionally resonant branding. Going beyond the OLISMART prebiotic formula, this analysis focuses on how design, storytelling, and community-building drive differentiation in a saturated beverage market.
Through in-depth research on buyer behavior and brand positioning, Jessica delivered strategic recommendations to help Olipop continue scaling authentically.
This presentation showcased the ability to translate behavioral insights into strategic marketing solutions that bridge wellness, storytelling, and digital innovation.
