Jeep — A Big Picture Analysis

As part of a group client project in the MS Marketing program, we developed a brand revitalization campaign for Jeep — focusing on reconnecting with younger, environmentally conscious drivers while maintaining its rugged, adventurous DNA.

Our campaign was designed to modernize Jeep’s identity through a dual focus on electrification and community-driven storytelling. We identified key consumer personas, explored shifting automotive trends, and proposed an integrated marketing strategy that merged tradition with innovation.